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Wednesday, March 28 |
Flying in a New Direction
When legendary aviation title Flying changed leadership in October 2010, the first order of business for new Editor-in-Chief Robert Goyer was to overhaul the brand’s email newsletter. Find out how Flying magazine has revamped its email newsletter, while also generating a remarkable amount of traffic to its website and producing some intriguing new ad business along the way.
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Saveur Integrates Digital-Watermarking Technology to Ads
Saveur has partnered with Digimarc Corp. to be one of the first magazines to feature digitally watermarked advertisements. The Digimarc Discover Platform integrates digital watermarking technology into full-page advertisements for four brands of Starwood Hotels and Resorts in Hawaii. The watermarked ads feature an in-app menu that allows readers to choose their desired experience within the application before being taken online.
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Parenting Recognized as One of the Top 20 Brands on Pinterest
Social media company Social Media Delivered compiled a list of the top 20 companies pinning on Pinterest, and Bonnier’s own Parenting magazine landed a spot. Parenting made the cut because its pins originate from various blogs and websites, offering its followers a diverse selection of content. In addition, it showcases creative board titles like “Om Nom Nom” and “You Got Elfed.” Find out who else made the list and is winning with pinning.
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Top-Grossing iPad Newsstand Apps
Popular Science Jumps Six Spots
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1. The Daily |
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2. NY Times |
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3. Popular Science |
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4. The New Yorker |
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5. National Geographic |
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6. GQ |
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7. Cosmopolitan |
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8. Men’s Health |
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9. O, the Oprah Magazine |
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10. New York Daily News |
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Headlines From Previous Issue
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