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Tuesday, February 21 |
Weldon Owen Launches New Website
New blogs and video directly from its stable of experts and never-before-seen content are the focal points of Weldon Owen’s revamped website. The sleeker, more dynamic interactive hub also offers a fully searchable and cross-indexed book catalog with embedded video and sample content, social-media links, options to purchase titles in print and digital formats‚ and news updates on the books.
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Why Social Media Matters
Within our company and across our industry, we talk a lot about social media — what to consider when building a social-media strategy for a brand, how to launch a contest, how to interpret Facebook’s latest metrics and more. But even with this social-media focus, we occasionally hear questions from consumers, clients and partners about why social media is so important. Our Senior Director, Digital Audience Development and Analytics Jennifer Anderson has the story.
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Gregg Hano Weighs In on the Digital Magazine Interface
According to a recent GfK MRI iPanel survey, 72 percent of tablet magazine readers said they would prefer that all their digital editions follow the same format. MediaPost talked to our SVP, Corporate Sales and Technology Group Gregg Hano to take a deeper look at the digital magazine interface and get a publisher’s perspective. Find out why Hano says our digital magazines, which are among the more enhanced editions available, are presenting content in a way that serves readers well.
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TransWorld SURF Free on iTunes
TransWorld SURF’s Winter iPad Edition is now available and free to download on iTunes for a limited time. Don’t miss out on your chance to experience this interactive edition, loaded with exclusive videos, photo galleries, extended interviews and more. Click here to download. |
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