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Tuesday, January 10 |
The Parenting Group and AOL Strike Ad Sales/Content Deal
Bonnier Corp.’s Parenting Group and AOL Inc. have announced a strategic sales alliance that will bring Parenting.com content to AOL, launching a new publisher partnership model for AOL that will provide contextually relevant, scalable marketing opportunities for advertisers seeking to reach moms online.
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Apple Newsstand a Boon for Popular Science
Digital readership numbers have spiked for Popular Science since the opening of Apple’s Newsstand digital storefront. Media website All Things Digital studied the numbers that saw weekly sales, which have been steadily rising since February 2011, increase at a greater rate, thanks to Newsstand. Here’s the report.
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An Introduction to Digital Advertising Operations (Ad Ops)
As Bonnier continues to grow its digital business, it needs to be able to flawlessly execute advertising campaigns across its network of websites, emails and a growing library of mobile applications. To deliver on this, Bonnier’s Ad Operations group works with our sales teams to support the selling of Bonnier’s digital ad inventory, set up and manage ad campaigns, and monetize Bonnier’s unused ad inventory. Ross Yaeger looks at the team and its roles.
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Top Five Brands on Twitter
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1. Parenting
@parenting – 187,052 |
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2. Saveur
@saveurmag – 147,333 |
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3. Popular Science
@popsci – 44,727 |
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4. TransWorld SKATEboarding
@transworldskate – 37,162 |
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5. TransWorld Motocross
@twmxdotcom – 24,336 |
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Headlines From Previous Issue
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