Bonnier News Bytes
May 15, 2012
Bonnier Names Former MTV Digital Head as VP‚ Digital Content Strategy

Michael AlexMichael Alex has joined Bonnier Corp. as VP of digital content strategy. In this newly created role, Alex will work closely with the centralized digital department heads on creating effective content strategies that can be leveraged at the brand level. In addition, he will act as a collaborative consultant, working directly with the brand teams to help them sharpen their digital content offerings and more.
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Bonnier Names Julie Smartz VP and General Manager of Brand Development

Julie SmartzBonnier Corp. has appointed Julie Smartz as the new vice president and general manager of brand development. Her primary responsibilities are brand licensing, retail development and strategic partnerships. She joins Bonnier from Source Interlink Media, where she also served as vice president and general manager of brand development.
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Shawn Perry Promoted to Editor-in-Chief of TransWorld WAKEBOARDING

Shawn PerryShawn Perry is the new editor-in-chief of TransWorld WAKEBOARDING. Perry, who previously served as the publication’s senior editor, brings a wealth of industry knowledge and editorial experience to the magazine. During Perry’s tenure with the leading brand in the sport, the magazine has reached new heights, including increased readership and the development of content-rich social channels.
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Kevin Duffel Promoted to Editor of TransWorld SKATEboarding

Kevin DuffelKevin Duffel has been promoted to editor of TransWorld SKATEboarding. He previously served as associate editor. In his new position, Duffel will be responsible for the day-to-day execution of TransWorld SKATEboarding across all mediums‚ including print, digital, social, video and events. He will contribute as a writer on all levels and will also oversee key in-house editorial staff and contributors.
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Working Mother’s Carol Evans Offers Tips for Work/Life Balance on Today

Carol EvansMany moms find themselves overwhelmed with juggling work, kids, school activities, home and more. Carol Evans, president of Working Mother Media, appeared on the Today show to give moms advice on how to achieve work/life balance. Whether you are married or single, Evans offers tips on how you can balance the scales between your work and your life.
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QUICK HITS
Saveur wins three James Beard Food Journalism Awards:
  • Food Coverage in a Food-Focused Publication
  • Visual Storytelling in Photography
  • M.F.K. Fisher Distinguished Writing Award
Sears to sell Outdoor Life-branded men’s clothing starting in September under new agreement.
MOVERS
Jacie Brandes
Amy Lloyd
The Parenting Group promotes Jacie Brandes and Amy Lloyd to associate publishers of sales. Each had most recently served as national ad sales directors … Jerry Pomales named creative director for the Winter Park-based brands. In his new role, he will work with the editors and art directors to continually review and enhance the design and editorial strategy for all of our brands. He will also continue his present duties as creative director for The Parenting Group … Dana Raven appointed new consumer marketing director for SKI and Skiing. He recently relocated to Boulder from our Winter Park office … Sailing World promotes Meredith Powlison to associate editor … Chris Tauber has a new role: brand manager for Islands and Caribbean Travel + Life ... Luke Woodling is the new director of content solutions in Winter Park. He moves over from TransWorld WAKEBOARDINGDavid Butler joins the Active Interest Network brands as digital content director. He comes from the New York Times Company … Janice Nagel joins Bonnier as a sales assistant for corporate sales in Los Angeles … UFC Magazine adds to its staff: Randy Laybourne as art director and James Law as photo editor … James Figueroa joins the IT staff in Winter Park as desktop support … Jen Davies returns to the company as senior events manager in Newport for the sailing titles, including the NOOD series … Parenting hires Caroline Hallemann as its new partnerships assistant … Coming aboard full time is Alexander Stankie as web editor for IslandsJim Elder is a new front end developer in Winter Park … Sue Harper is the new director of email marketing operations … In that same department, Rachel Warren and Jen Kiraly join as email marketing coordinators … Erin Wyer joins the Warren Miller staff in Boulder as marketing and communications coordinator … John Brumm is the new scuba lab director for Bonnier’s dive titles … Gavin Gibson is the new digital editor for Bonnier’s mountain brands … TransWorld WAKEBOARDING adds Ben Greenwood as content editor … Randi Segal joins Parenting as an account manager in New York … Saveur hires Danny Bellish as sales manager and Araceli Franco as a sales assistant … Lee Porter joins the marine digital team as customer service tech support … Tonia Troncone is the new events coordinator for Cycle World ... In the New York office, Parenting taps Nicole Crane as senior editor … Daniel Harding joins Yachting as associate editor.
UP CLOSE
Bob Cohn This week’s Up Close subject is responsible for creating and executing promotional and marketing programs; reviewing subscription sales, newsstand sales and renewal results; and much more. Last year, he was inducted into the DMA Circulation Hall of Fame for his contributions to the circulation industry. Meet Bob Cohn, Bonnier’s consumer marketing director, to find out what he enjoys most about his job.
» Read the interview
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