» Back to Newsletter
Up Close with David Ginsberg, Account Manager, Popular Science
My education: I graduated from the University of Wisconsin-Madison in 2002. I majored in journalism and mass communication. Going into my major, I knew that I wanted to launch my career in media/publishing/advertising.
First job: My first job was as an assistant media planner at Saatchi & Saatchi New York. In that role, I worked on the Toyota account.
Main duties as account manager for Popular Science: I am an integrated account manager who is responsible for the cross-selling of all Bonnier Technology Group offerings. That includes print, digital, tablet, mobile and events for Popular Science, Popular Photography, American Photo and Sound + Vision.
Strongest assets: I believe my strongest assets are my creativity, teamwork and drive. I am very driven to ensure that the Bonnier Technology Group is seen as a leader in the marketplace and that my clients’ business goals are exceeded. The most effective way to do this is to constantly deliver unique and creative marketing solutions to our partners, ensuring we over-deliver on their goals. As with any multiplatform idea, teamwork is key. Working seamlessly with sales, marketing, creative and production is absolutely vital to the success of any big-idea program.
Favorite part of the job: What I love most about my job is being able to interact with my clients on both a personal and a professional level. I really love that this role enables me to collaborate with a wide range of clients, while at the same time developing custom and unique ideas for each account. I love being part of the Bonnier family, and could not ask for better colleagues or management. They support me in all aspects of my work and I feel that this truly helps me as well as BTG excel.
Greatest challenge on the job: My biggest challenge is making sure I keep my clients happy. In a turbulent economy, clients’ marketing needs change every day. To best handle these rapid changes, I must understand their business inside and out, and have to be able to adapt quickly. Each day presents a new challenge that I approach head on, ensuring BTG delivers the best product, best solutions and best partnerships.
How it feels to be a finalist for the Sales Representative of the Year Bonnier Sales Award: It feels incredible. It is truly an honor to be nominated for the Bonnier Sales Awards. This is the ultimate reflection of the strong client partnerships and unique programs that I have established in the past year. I am humbled by this honor and am extremely excited about celebrating this nomination as well as Bonnier Corp.’s overall successes in Sweden!
David Ginsberg on the job.
Why I am a qualified candidate for this award: I came to Bonnier looking to make a difference in my clients’ businesses and I am now at a point where I am delivering on that goal. On top of assembling a multitude of successful and unique programs, I am proud of how my clients view the Bonnier Technology Group. I have successfully been able to position BTG as not only a first-class marketing partner, but also a vital resource in the industry for all things tablet, iPad and new media.
What I want to accomplish at work this year: I want to continue to deliver unique programs and marketing solutions that exceed my clients’ expectations. I want to focus on going above and beyond to ensure I am delivering top-quality marketing partnerships to my clients. This will lead to the ultimate goal of growing my clients’ businesses and relationships for the Bonnier Technology Group. In addition, I also want to help our younger sales reps grow, as they are a vital component in our group’s success. Within our team, I truly believe we can be a resource for one another and can inspire each other, helping to maximize output for BTG.
Most memorable day on the job: The day I completed my first big sale! It was November 2010, and I had just finalized an agreement with Verizon Wireless to become the second advertising partner in Popular Science history to participate in a custom Augmented Reality experience. The full package included Cover 1 Augmented Reality, Cover 2/Page 1, Cover 4, Mobile/Tablet and online microsite.
Greatest advice for success: In my opinion, there are several keys to being successful in this business: