Field & Stream and Outdoor Life to Expand Brands into New Event Business with Acquisition
 Bonnier Corp. has announced the purchase of four of the largest deer- and turkey-hunting public expos in the country — aligning them with its iconic Field & Stream and Outdoor Life brands. Tying the top two names in the outdoor category with these events strengthens the reach of the brands and establishes Field & Stream and Outdoor Life in a new audience venue.
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New Publisher for TransWorld SKATEboarding: Monica Campana
 Monica Campana is back with the TransWorld team, this time as Publisher of TransWorld SKATEboarding. She worked nearly 10 years with the company from 1996-2005. Campana will manage the sales staff and work closely with the marketing and editorial teams to ensure that as TransWorld SKATEboarding embarks on its 30th volume, it remains the number-one skateboarding media brand in the industry.
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Saveur’s First eBook, SAVEUR: Easy Italian, Hits No. 3 on the Apple iBookstore
 Earlier this year, the editors at Saveur magazine embarked on the first-time journey of creating an eBook, their latest collaboration with Weldon Owen. The eBook, SAVEUR: Easy Italian, has hit No. 3 on the Apple iBookstore. Check out how Saveur’s eBook came to be‚ and how you can grab it as a stocking stuffer this holiday season.
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Popular Science’s Mark Jannot Shows Off the Best Inventions of the Year
 Mark Jannot, editor-in-chief of Popular Science, appeared on CBS’ The Early Show to reveal some of this year’s coolest inventions from the magazine’s “100 Best Innovations of the Year” issue. Power-folding strollers, massacre-proof chainsaws and inflatable wetsuits are among the loads of incredible inventions that make our lives smarter, safer and more fun.
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Field & Stream’s Anthony Licata Talks Guns and Ammo on Fox News
 Anthony Licata, editorial director of Field & Stream, visited Fox News to chat about the rise in gun sales in the U.S. In the last nine years, handgun production has tripled and gun sales have increased 27 percent. Learn why Licata says legal gun ownership is becoming more accepted in American society‚ and how you can be a more responsible gun owner.
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 Gregg Hano, SVP of Corporate Sales and the Technology Group, has added Bonnier’s mountain brands to his responsibilities. He’s now in charge of SKI, Skiing and Skiing Business. |
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| MOVERS |
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Josie Cline promoted to director of marketing for the Travel and Entrepreneurial groups. She will work closely with the group publishers on ideation, positioning, planning, execution, measurement, and continuous improvement of all marketing and product/brand related activities … Kristyn Brady promoted to assistant editor of Field & Stream ... At Parenting, Rebecca Isaacs promoted to sales associate. She was an ad sales assistant … Aimee Porter moves to digital sales manager for the Active Interest titles. She was in the marketing department … Ganda Suthivarakom adds to her responsibilities. She’s now digital content director overseeing the travel brands, in addition to her present duties at Saveur ... Carrie Ugarte promoted to email marketing manager. Her new duties include leading efforts to maximize email deliverability, more effectively measuring email channel performance and analyzing cross-company email marketing trends … Craig Davis is the new race director for TransWorld … Justin Wine and Keith Ort come aboard full time as web developers in the Winter Park office … April Killian joins the digital team as an ad specialist … Arlene Hutchinson is the new paralegal for the company. She’s located in the Winter Park office … Meghan Kilcullen joins the Working Mother team as marketing manager … Lindsay Gigler is a new marketing specialist for the Active Interest Network. |
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| UP CLOSE |
This week’s Up Close subject has been a fan of the Ultimate Fighting Championship since its beginning. Now, as editor-in-chief of UFC magazine, Seth Kelly gets to work closely with the UFC’s internal team to produce lineups and covers that promote upcoming live events. Find out what Kelly’s plans are for the future of the magazine, and how he plans to leverage the UFC’s social media platforms.
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| SPEAKING ENGAGEMENTS |
 Parenting.com’s Social Media Editor Alison Dempsey spoke at two conferences last week. At the MPA Digital: Social Media Conference on Dec. 7 in New York, she participated in a panel discussing common Twitter pitfalls and shared pointers based on her own experiences. The day before in Scottsdale, Arizona, she spoke on a panel at the Search Marketing Expo Social Media Marketing 2011 Conference. Her panel, “Marketing Campaigns Gone Viral!‚” addressed how content, done the right way, can go “viral” on social channels, spreading like wildfire. |
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