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Caribbean Travel + Life Spices It Up With Striking Redesign
Caribbean Travel + Life debuted a prominent redesign. The new look, designed by Creative Director Mike Bessire, includes a spruced-up logo and modern typefaces and colors. By also introducing savvy new section names and invigorating print and Web content, the magazine hopes to capture more readers.
“We’ve reconsidered the essential ingredients of CTL, the magazine and the website, contemplating new ways to captivate first-time visitors as well as veteran vacationers with a quick-witted, timely, experience-born mix of why, how and where to go, stay, eat and play,” says Caribbean Travel + Life Editor-in-Chief Matthew Phenix.
The redesign brings some fresh items to the magazine’s front-of-book, including dynamic new sections. Insider Information offers up editors’ “musts” for popular destinations, like restaurants, bars, beaches and activities. By the Numbers features enticing infographics, while a dramatic new map of the Caribbean reveals interesting information about destinations — local beers of the region, movie-shooting locations, etc.
As part of the redesign process, the Caribbean Travel + Life team spent months considering how much text a reader wants to see on a page and how to keep readers engaged on pages longer. The result is a magazine that delivers visual and intellectual punch with elegance and economy. Phenix says, “We’ve discovered better ways to express our exuberance and curiosity, while protecting readers’ confidence in our authority, and we’re working to create dynamic stories that are quicker, punchier and more engaging — stories that readers will remember and share.”
Caribbean Travel + Life’s mission remains the same: to deliver its readers authentic, fun and doable Caribbean travel coverage. “We still aim to savor and celebrate the natural assets and cultures of the Caribbean, to win new enthusiasts of the region, and to inspire the faithful to return again and again,” says Phenix.