Sean Holzman: Bonnier’s New Chief Brand Development Officer

Bonnier’s new chief brand development officer says Bonnier’s broad portfolio of assets holds huge potential for big-time licensing programs in a multitude of different platforms.

Sean Holzman’s newly created position with Bonnier places him in charge of the licensing of the company’s brands, editorial, video, mobile and television products and developing new revenue streams. He joined Bonnier from Source Interlink Media, where he served as president of the Enterprises Division.

Holzman told Adweek magazine about Bonnier’s potential in an interview. “The great thing about Bonnier is they have a portfolio of incredible brands and content that really have not been mined.”

Holzman brings Bonnier more than a decade’s experience aggressively securing new revenue and growth channels. At Source Interlink Media, Holzman oversaw business development, licensing, new media and television across all of Source Interlink Media’s properties, driving growth, brand equity and customer connections for its titles beyond the traditional newsstand.

Holzman held various senior positions during his tenure at Source Interlink Media. He joined the company in 2000 as senior director, licensing sales, overseeing sales for the extensive portfolio of automotive and outdoor brands of Primedia (later purchased by Source Interlink). Holzman next served as vice president of Primedia Enterprises, the company’s business development arm, and then senior vice president of sales, marketing and retail development. In this position, he secured licensing deals and forged creative partnerships, retail programs and new content plays for popular enthusiast brands such as Surfer, Hot Rod and Motor Trend. Prior to Source Interlink Media, Holzman held management and sales positions at WindChaser Products and Paramount Pictures Domestic Television.