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Up Close with Sheri Bass, Human Resources Director, Winter Park


My alma mater: Many schools over the many years it took me to get my degree, but my diploma says Rollins.

Where I worked prior to Bonnier: I was a banker in my first career, and then started my own business in the medical field in the mid ’90s. I sold it a few years later, took a year off to relax, then came to work for Bonnier in 2001.

A day in the life of Winter Park’s human resources director consists of: A little recruiting, a little paperwork, answering a few questions and productive conversations with wonderful employees.

How my job is changing with the reorganization of Bonnier Corp.’s HR department: I have been focused on recruiting for the past three years, and it was very rewarding to assist applicants in joining Bonnier, especially during the downturn in the economy, when so many wonderful candidates were seeking a new opportunity. But I really missed the day-to-day interaction with current employees. In my new role, I think I have the best of both worlds.

Favorite part of my job: Making someone smile!

Greatest challenge on the job: Making everyone smile!

My strongest assets: I just really love people, old friends and new acquaintances. It has served me well in life, and no matter what the day brings, if there are people, I am happy.

Most memorable day on the job to date: Shortly after I joined World/Bonnier, we acquired the sailing magazines. There was a small group of us who worked long hours and late nights with outside sources to make it happen. On the day the deal closed, well past our normal workday, we ran next door and got champagne and paper cups. Small steps toward the growing company we are today.

What I want to accomplish at work this year: I want to reconnect with the management and employees that fall within my groups, and work with them to simplify HR and recruitment processes to fit into their hectic schedules.

Greatest advice for success: Learn something new every day and use it to become a better person than you were yesterday.


Fast Facts

Where I live: Altamonte Springs, Florida


Sheri Bass with her grandchildren, Spencer and Lauren.
About my family: I have two married sons, who have given me two fantastic daughters-in-law, and four wonderful grandchildren, with one more on the way.

In my spare time, you can catch me: Reading by the pool, dining out with friends, shopping or taking a road trip with my grandchildren.

Where I would like to visit: I have been fortunate to travel throughout most of the United States, but have yet to see Europe, so that is high on the list.

Who I would most like to trade places with for a day and why: George Clooney’s girlfriend — you figure it out.

My personal bucket list includes: I don’t really have a bucket list. I like to wake up each day and see where the world takes me; and I know there are some great adventures out there just waiting for me to discover them.


Sheri at an Escape the World book club meeting.
Most unique thing people don’t know about me: I journal every night before I go to bed, and I have every day of my life since I was 16 — that is a lot of days.

Book I’m currently reading: I am fortunate to be a long-standing member of the Escape the World book club, made up of 12 current and former employees of World/Bonnier. We read a bit of everything — always fun, and always with wine.

Favorite food: Cheeseburger and fries

Which day on my calendar I am most looking forward to this year: All of them — except my birthday!