Bonnier Expands iPad Program — Launches Multiple Brands with Digital Sub Option

Bonnier Corp. has announced a substantial expansion of the company’s iPad offerings with the addition of 21 new titles, most offering readers the option of a digital subscription.

Brands new to the iPad include Outdoor Life, Caribbean Travel + Life, Destination Weddings & Honeymoons, Marlin, WindSurfing, Kiteboarding, WaterSki, Sport Diver, Cruising World, Scuba Diving, Field & Stream, Salt Water Sportsman, Spa, Science Illustrated, TransWorld WAKEBOARDING, Sport Fishing, Boating, Sailing World, Yachting, Florida Travel + Life and Garden Design.

Bonnier was one of the first publishers to launch a magazine title on iPad with Popular Science in May 2010, and followed that up with the launch of its iPad-only magazine, Roadtrip. The company was also one of the first publishers to take advantage of Apple’s subscription service when it launched last February, bringing annual subscriptions to Popular Science. The company added Popular Photography to the subscription program in April.

“We are thrilled by the success of the two Bonnier titles offering digital subscriptions on the App Store,” said Terry Snow, CEO of Bonnier Corp. “Our audience research shows there’s real enthusiasm for digital editions of our magazines, and the response to the opportunity to subscribe digitally backs that up.”