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Weldon Owen Digital Book No. 1 Best-Selling Cookbook on Apple
The digital edition of the Weldon Owen title Williams-Sonoma Grill Master is now the No. 1 best-selling cookbook in the Apple iBookstore. Written by Fred Thompson, the title is a definitive guide to everyone’s favorite way to cook, and is the first cookbook in the store to feature embedded video.
“Apple has been very supportive of the initiative to convert our titles to fixed-layout ebooks for the iPad. Thanks now to prominent placement in the iTunes Store, the timely nature of the release as we head into Father’s Day, and the fact that this is a spectacular title on a popular subject, we’re enjoying strong consumer response, which bodes well for the future,” says Roger Shaw, Weldon Owen VP and publisher, who oversees the division’s digital strategy. “We’re committed to scaling the conversion of our titles to the iTunes stores and adding current frontlist and the best of our backlist to the platform.”
The ebook has more than 100 simple, straightforward recipes organized by ingredient in an innovative new way. Sections include Red Meat; Pork and Poultry; Seafood; “Other Stuff” like Vegetables, Fruit and Bread; Sides; and Savory Rubs, Marinades and Sauces.
“The Williams-Sonoma Grill Master ebook on the iBookstore retains the design and page layout of the print version, with linked cross-references, searchable text and a visual table of contents for easy navigation. The full-color photography really comes to life on the iPad, and you can bookmark your favorite recipes to help you achieve perfect results every time you fire up the grill,” says Hannah Rahill, Weldon Owen VP and publisher.
Priced at $12.99, the book can be downloaded here.
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