Bonnier Editor Takes Off on Journey Across America on the Power of One Light Bulb
 Bonnier’s Pierce Hoover is proving how far a parent can go to persuade a child to stop leaving lights on around the house — 4,000 miles. Hoover, who works in our Winter Park office, and his son, Nash, have embarked on a cross-country adventure in a custom human-electric hybrid vehicle that will take them from Virginia to Oregon on the energy of a single light bulb each day. Father and son kicked off the trip last week in New York, talking to a New York TV station.
» Click here to see the report and more on the idea behind the trip |
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Publishers Speak Out About Ad-Page Jumps for Bonnier Titles
 Advertising pages for the first half of 2011 increased in 12 of our titles, nine of which experienced double-digit gains. Field & Stream increased more than 20 percent. Not far behind were Outdoor Life and Popular Science, with gains in the 19 percent range, and Salt Water Sportsman and Sport Fishing, also with increases in the teens.
» Hear from the publishers and see all the first-half gainers |
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Bonnier Digital Formed — Bruno Sousa to Head
 Bruno Sousa has joined Bonnier Corp. as the senior vice president of the newly created Bonnier Digital unit. In an effort to capitalize on the growing need to further monetize our digital efforts and expand the field of potential clients, Bonnier Digital will focus on all facets of our digital businesses.
» Click here to read the article |
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Flying High in Enews after Taking Process In House
 The staff of Flying is proving that consistent communication to readers via enewsletters boosts Web traffic — the brand has doubled its page views over the past year. In April, Flying’s weekly enewsletter saw its highest open and click-through rates for 2011, which directly contributed to the more than 640,000 flyingmag.com page views, double those of April 2010.
» Read the story |
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Weldon Owen Author Pete Evans Gets Grillin’ on Today to Promote New Book
 Pete Evans, Australian chef, restaurateur and TV personality, appeared on the Today show to promote his Weldon Owen-published book, My Grill: Outdoor Cooking Australian Style. He fired up the grill to show off some of his favorite Down Under recipes, including rum ’n’ Coke ribs, among the more than 100 featured in his new book.
» Click here to watch the video |
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Two boating magazines acquired: Trailer Boats moving to digital; Powerboat slated for print and digital. |
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 Jennifer Owens promoted to editorial director of Working Mother. Owens will oversee Working Mother magazine and the Working Mother Research Institute. This promotion further integrates Working Mother’s primary research, editorial and digital properties. Click here to read more |
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| MOVERS |
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Jeff Hymes was hired as new senior executive producer for Bonnier TV. He’s responsible for the management and production of all television and video currently being produced in Winter Park. A multiple Emmy award-winning producer with more than 25 years of network and cable television experience in multiple sports, including MLB, NFL, NHL, college football and basketball, and two Olympics, Jeff comes to us from the Golf Channel, where he served as VP of production … Sean Holzman is Bonnier’s new chief brand development officer. His primary responsibility is the licensing of the company’s products, editorial, video, mobile and television, and developing new revenue streams. He joins us from Source Interlink Media, where he served as president of the Enterprises Group … Group publisher Jamie Burris has added two brands to his publishing unit: Garden Design and Science Illustrated … Stephanie Katzman is the new eastern digital advertising director for the Parenting Group … Kris Crandall joins the company as an imaging specialist. She’s based in the Winter Park office … Evan Russell comes aboard full time as a consumer support tech for UsedBoats.com … Also coming aboard full time is Jim Gadrow as a developer … Alexandra Wynn is the new online sales development assistant for the Outdoor Group … Jim Hendricks joins the Marine Group as West Coast editor. He comes from Powerboat and Trailer Boats, which Bonnier just acquired … Sarah Moore is the new art director for WindSurfing and Kiteboarding. She’s based in Bonnier’s new Hood River, Oregon, office. Both of those brands are now being produced from that new location ... The Parenting Group adds Gina Milkovich as its new Midwest integrated sales representative. She’s based in the Chicago office … Christine Detris is also new to Parenting, joining as an ad sales assistant in New York … Steven Gianaca is a new online producer for the Outdoor Group … Coming aboard full time is Claudia Cassidy as a developer … Two have returned to Bonnier after brief absences: Leslie Larson as print purchasing manager and Kelly Gormley as fulfillment manager … Kelly Martin was hired as a business development assistant for the Active Interest Network … Kat Collins joins the Technology Group as sales development project manager … Melissa Wykle joins the company full time as project manager in Winter Park. |
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| UP CLOSE |
In continuing with our spotlight on Bonnier Corp.’s human resources directors, this week’s Up Close subject is Christina Fleming, human resources director for California. Find out how the reorganization of HR has allowed her to take a more active role in the recruiting and staffing process, and why she’s ready for anything and everything while on the job.
» Read the interview
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