|
|
 |
Bonnier Corp. Publishing Innovator of the Year
Bonnier Corp. has been selected the 2011 Publishing Innovator of the Year by Publishing Executive magazine. An industry leader for its approach toward digital platforms, Bonnier was one of the first to launch a magazine title on the iPad with Popular Science last May, and has followed that up with aggressive R&D work on tablets of all kinds, apps and the launch of its iPad-only magazine, Roadtrip.
“Bonnier’s selection was unanimous among the Publishing Executive staff and the editorial advisory board. Bonnier has been taking a leadership position in a time of significant industry transition, and setting the industry up to learn from its efforts,” said Noelle Skodzinski, editorial director, Publishing Executive and Book Business magazines. An award ceremony was held last night at a private reception at the New York Marriott Marquis.
This is the third time Publishing Executive has selected a company for this prestigious award, which “recognizes the significant efforts of publishers who are clearly launching innovative initiatives, thinking outside the box and really leading the industry in certain areas,” Skodzinski said.
 “The goal of our dedicated team is to keep Bonnier at the forefront of digital media innovation,” said Terry Snow, CEO of Bonnier Corp. “Starting with our launch of Popular Science+ on day one of the iPad; to our tablet-only publication, Roadtrip; to Skiing Interactive; and the most recent research from our R&D department, studying user expectations and behaviors on tablets, I couldn’t be more proud of the work we have done as a team here at Bonnier.”
There’s more to come in 2011: More Bonnier titles will launch on tablets — bringing the total to more than 20 by the end of the year. The Mag+ platform will be enhanced with a feature set that will allow users to socialize and use content in exciting new ways. A new ad platform, created in partnership with Crispin Porter + Bogusky, will facilitate the creation of highly interactive ads that will be both entertaining and service-oriented.
|
|
|
|
|
|
