Bonnier's Weekly Newsletter


	March 22, 2011

Saveur’s James Oseland Returns as Judge for Hit TV Series Top Chef Masters

Saveur’s Editor-in-Chief James Oseland will be back for his role as a featured judge on Bravo’s hit TV series Top Chef Masters when it returns for its third season April 6. Oseland is the only judge to appear on all three seasons of the show. Viewers will see a brand-new format this year, with 12 new award-winning chefs no longer judged on a scale but in elimination-style challenges similar to the format of the original Top Chef.
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Bonnier Research Reveals Tablets Radically Alter Magazine Expectations and Behaviors

In the first phase of a joint initiative to reinvent digital magazine advertising, Bonnier’s R&D group and top ad agency CP+B launched a consumer research study to find out how people consume media — particularly digital magazines — on tablet devices like the iPad. The findings of the study suggest that touchscreen tablets completely change user expectations and behaviors around magazine content.
» Read the story

TransWorld Business Expands Into Motocross, BMX and Wakeboarding

TransWorld Business has added three more sport categories to its monthly publication. The coverage of BMX, motocross and wakeboarding will be added to the title’s regular lineup of skate, surf and snowboarding information, beginning with TransWorld Business’ March 2011 issue.

Each issue of TransWorld Business will highlight the new sport categories within its News Pages and Exposure Meter sections. The title will also include various features on retailers and brands.
» Click here to read the article

Sport Fishing in Brazil’s Carnaval

Brazilians call Carnaval in Rio de Janeiro “the greatest show on Earth.” Andy Hahn, Sport Fishing magazine’s senior editor, lives in Rio and took part in the festivities. In 2005, Andy was diagnosed with ALS (Lou Gehrig’s disease), a malady that attacks motor neurons and causes paralysis, but he stays as active as possible.
» Read the story

Parenting’s Ana Connery Lends Advice on How to Unspoil Kids on Today

Ana Connery, editorial director, print content, strategy and design for the Parenting Group, appeared on NBC’s Today show to offer parents advice on how to keep from spoiling their children, and how to reverse the damage if the deed is already done. It’s all about teaching the basics and setting a good example for kids to follow.
» Click here to watch the video

Bob Cohn
Bonnier Consumer Marketing Director Bob Cohn was inducted into the DMA Circulation Hall of Fame. At the awards ceremony March 3 in midtown Manhattan, Bob addressed a crowd of 250 people. He cited the support of Bonnier top management in understanding the value of strong reader relationships, and expressed pride in building a consumer marketing staff that works well together, which he called one of the best in the publishing industry. Bob also thanked three people he met early in his career at CBS, who were instrumental in his career. Two of them — Phyllis Stagg, a direct marketing consultant, and John Suhler, managing director of Veronis Suhler — attended the event. The third was our own Vice President, Consumer Marketing Bruce Miller, who met Bob in those years and hired him to join Bonnier Corp. when it was formed in 2007.
Eddy Patricelli
Islands won first place in the Destination Article category from the Pacific Asia Travel Association. Editor-in-Chief Eddy Patricelli wrote the gold-winning article, “It’s a Mentawai Paddle,” which appeared in the April/May 2010 issue.

MOVERS

Anna Levina

Lauren Clark

Lauren Clark has been named art director of Spa, adding to her current position as art director of Destination Weddings & Honeymoons. She’s been with the company since 2009. Prior to joining Bonnier, Lauren led the design of Boston Magazine and Aspen Magazine … Ryan Wallerstein joins Bonnier’s corporate sales team as corporate sales director. Ryan is based in our 2 Park office … Three promotions for Bonnier’s research team in New York: Anna Levina has been promoted to manager of corporate research and strategic planning. Her new role includes developing research-based insights about Bonnier’s audience segments across all media platforms; Peter Chiacchiaro will be taking over for Anna as the corporate research manager; and Charlotte Grima has been newly appointed to senior research analyst handling the Parenting Group … April Robertson-Ring has been upped to audience development manager from coordinator … Scott Bennett is a new project manager for the development team working with the technology and outdoor titles … Yachting has hired Dennis Caprio as its new senior editor. He’ll be based in our Rhode Island office … Michael Berk is the new associate Web editor for Sound + Vision … Keri Wilson has been hired as integrated marketing manager for the luxury and lifestyle unit … Caitlyn Welch is a new account manager for the technology brands … Also for the technology group, David Fine joins as workshop manager for events … Lynsey White has been hired as the events and promotions coordinator for the outdoor group ... Working Mother has added Jennifer Parris as a staff writer … Katrina Crawford also joins Working Mother. She’s the new senior account director in our Chicago office … Flying has added Marli Kaufmann as advertising coordinator.

UP CLOSE

This year marks the 20th anniversary with the company for this week’s Up Close subject. These days, he is the executive editor of Sport Fishing, Marlin and Fly Fishing in Salt Waters, and the host of SFTV on the Versus Network. Meet Dean Travis Clarke to learn about a day in his shoes, and to find out how Bonnier has evolved during his time here.
» Read the interview

SPEAKING ENGAGEMENTS

Sue Gilman

Sue Gilman, group publisher of Bonnier’s travel brands, moderated a panel at The New York Times Travel Show on Feb. 25. The panel “Marketing the New Caribbean” looked at how travel agents can better sell the Caribbean and all the new things it has to offer travelers.

Jackie D’Antonio

Jackie D’Antonio, digital business development director for Bonnier’s Special Interest unit, spoke on the MIN webinar panel titled “Make Video Pay: How to Mine Revenue From Your Video Stream.” The Feb.22 webinar focused on tips and tactics for monetizing video from magazine brands.

Mark Crone

Mark Crone, Bonnier’s director of database services, was a speaker at the March 3 DMA Circulation Marketing Day. He spoke on the panel discussing multichannel database marketing with representatives from The Baltimore Sun and Martha Stewart Living.

BONNIER HONOR

Bonnie Borkin Filippi

Bonnie Borkin Filippi, group publisher of Bonnier’s dive titles, was elected to the DEMA Board of Directors. She’s representing the Dive Publishing, Media, Consulting and Non-Retail Service Providers category‚ and is the only woman on the 2011 Board.