Parenting Tweets Its Way to Its Readers
Twitter is presenting a tremendous opportunity for publishers that should not be overlooked. It gives us the ability to constantly feed our content to our audiences and the opportunity to have that content shared with new audiences. One Bonnier brand is bullish on the Twitter game and has built a large, loyal following.
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Former Editor at Playboy Named Editor-in-Chief of American Photo
Scott Alexander is the new editor-in-chief of American Photo. Alexander takes the helm of the bimonthly title following a seven-year stint as senior editor covering technology at Playboy. Prior to Playboy, Alexander built his magazine career at Scholastic, Ziff Davis, CNET and Popular Science.
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Book Division Weldon Owen Launches First Apps
Weldon Owen has launched its first two iPhone apps, one in association with a long-term brand-publishing partner and one derived from its internationally bestselling book Show Me How.
The Gymboree Baby iPhone app, developed by Weldon Owen in partnership with Gymboree Play & Music — based on content Weldon Owen created for its books — gives parents of babies quick and easy inspiration for entertaining their infants with age-appropriate play.
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Fresh Changes at Garden Design
For 17 years, Garden Design has been a source of inspiration, enjoyment and hands-on advice for countless professionals and enthusiasts. New for this year, this trusted and critically acclaimed magazine blooms anew with a fresh look, exciting new content and simply more of what readers have always loved about GD: gorgeous photography, stunningly designed landscapes, beautiful gardens, foolproof planting tips and more.
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NOOD Regatta Sails Into 24th Season
Sailing World’s national sailing series has embarked on its 24th season. The NOOD (National Offshore One Design) opener was held in St. Petersburg, Florida, in February with nearly 100 boats and 1,000 sailors. ABC, CBS and Fox all covered the event on their local affiliates. Here’s a clip of a live shot from the event on CBS.
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 Field & Stream is nominated for the National Magazine Award for Digital Media. The magazine’s website is a finalist in the top award category, General Excellence (Service & Lifestyle). Field & Stream has been nominated for more than a dozen National Magazine Awards for print, and won the 2009 National Magazine Award in General Excellence. Winners will be announced on March 16.- Bonnier titles won five first-place awards at the Boating Writers International writing contest. Cruising World led the winners with three. Boating picked up two, while Yachting took home a gold.
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| MOVERS |
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Laura Walker |
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Two major appointments for Bonnier’s newly formed special interest division: Tom James has been named vice president, content and strategy, while Laura Walker has been promoted to vice president, digital business development … Gonzalo Ferreyra comes aboard full time at Weldon Owen as director of marketing, print and digital. He brings with him nearly 20 years of book selling and marketing experience. Previously, he worked for VIZ Media, Ten Speed Press and Borders Group … Nick Wozniak is the new associate publisher for TransWorld Motocross. He’s based in our Carlsbad office … Changes in the art direction for two of our water sports titles: Elizabeth Fleener moves from Kiteboarding and WindSurfing to Sport Diver. Jennifer Pileggi is the new art director for WaterSki. She’s been with the company for nearly nine years, the last four at Sport Diver … Two other art director moves: Amanda Bardwell shifts from Babytalk to Parenting and Donna Reiss replaces her as art director for Babytalk ... Also at Parenting, Stephanie Wood has been promoted to executive editor. She’s in the 2 Park office in New York … Liz Deering is the new ad sales coordinator for TransWorld … Jennifer Cox is the new e-mail marketing coordinator in Winter Park … Perika Sampson joins Bonnier division Diversity Best Practices as managing consultant ... Anna Stockwell is the new assistant editor for saveur.com … TransWorld SNOWboarding has hired Mark Wiitanen as a video production manager … Roseann Marulli Rodriguez is the new managing editor of Garden Design and associate managing editor of Saveur … Paco Acosta joins Bonnier as the new senior consumer marketing director. He brings with him 30 years of consumer marketing experience, including National Geographic, American Express Publishing and American Media. |
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| BONNIER SALES HONOR |
Sara Schiano Finalist for Top Bonnier Award
 Sara Schiano |
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| UP CLOSE |
This week’s Up Close subject recently joined the Bonnier Corp. team as business operations director. His role is to improve our overall ability to leverage existing revenues and find ways to effectively manage new opportunities. Meet Jamie Frank to find out what he wants to accomplish at Bonnier this year.
» Read the interview
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