Book Division Weldon Owen Launches First Apps

Weldon Owen has launched its first two iPhone apps, one in association with a long-term brand-publishing partner and one derived from its internationally bestselling book Show Me How.

The Gymboree Baby iPhone app, developed by Weldon Owen in partnership with Gymboree Play & Music — based on content Weldon Owen created for its books — gives parents of babies quick and easy inspiration for entertaining their infants with age-appropriate play.

Packed with 365 activity ideas and more than 20 singalong songs, the app provides a fabulous resource for today’s busy parent. For the first time, parents on the go will be able to benefit from Gymboree’s 30-plus years of experience helping kids and parents explore the developmental benefits of play together. The app was recently promoted by Gymboree to its 3 million leading customers.

The Show Me Now iPhone app is a one-of-a-kind, easy-to-use guide to life that includes simple, step-by-step instructions for hundreds of things practically everyone needs to know. Learn how to vacate a submerged car, carve a turkey, spike up a mohawk, dazzle with sabrage and other essential skills. Whether you want to learn an entirely new skill or simply improve your technique the Show Me Now app provides quick-access instruction, inspiration and entertainment wherever you are, whenever you need it. It’s life explained, one step at a time.

As Weldon Owen Publisher Roger Shaw comments: “Our app was designed for those who want easy-to-follow, fast and fun instructions for any task in life. People responded so positively to these practical but entertaining instructions in our books that we wanted to deliver them in a convenient way for the iPhone so they’ll always have this information at their fingertips. We have everything from life-saving emergency information to face-saving style information. The app launched in English, but we’re now localizing for German and Dutch languages as the book achieved bestseller status in those markets.”