Bonnier’s Outdoor Group Kicks Off 2011 with Great Success
Bonnier’s outdoor brands are kicking off the new year with a bang — posting great print and online numbers. Coming off a strong 2010, the brands are continuing their upward trajectory with Field & Stream up 61 percent and Outdoor Life up 60 percent in 2011 print ad pages.
The brands’ websites have been keeping pace as well, coming off a year in which both fieldandstream.com and outdoorlife.com were up significantly in unique visitors and revenue. Fieldandstream.com is up 34 percent in unique visitors from January 2010 and will end January beating revenue budget by 40 percent. Outdoorlife.com is up 41 percent in unique visitors from January 2010 and will end January beating revenue budget by 13 percent.
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Bonnier Gets the Gold in FOLIO’s Eddie and Ozzie Awards
Six Bonnier Corp. titles took home gold in FOLIO’s Eddie and Ozzie Awards, which recognize the best in magazine editorial and design excellence. Field & Stream, Parenting and Saveur all won Eddies, while TransWorld Business and TransWorld SNOWboarding won Ozzies. Outdoor Life nabbed both an Eddie and an Ozzie. Other Bonnier titles also placed in this prestigious competition.
» Click here to hear from the magazines’ edit and design teams and see other winners |
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Bob Bauer: New Publisher of Yachting
Yachting magazine has promoted Bob Bauer to publisher. Bauer has been with the luxury watercraft title for nearly two decades, the last three as Yachting’s advertising director. He replaces Ed Baker, who has been promoted to head the nonendemic sales for Bonnier’s newly formed special interest group that includes the marine division.
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New Look, Mission for Working Mother
Working Mother has unveiled a cover-to-cover redesign, developed to provide today’s smart, busy working mom with the information and insight she needs to manage her time, create better balance between work and family, and simplify her life. The new architecture of Working Mother reflects the structure of a working mom’s daily life, divided into “Morning,” “Day,” “Evening” and “Weekend” sections.
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Kourtney Kardashian and Son Take Parenting Magazine
Parenting Early Years made a cameo on NBC’s Today show during an interview with Kourtney and Kim Kardashian about their new reality show Kourtney and Kim Take New York and Kourtney’s experiences with breast feeding. Kourtney and her son, Mason, appeared on the cover of Parenting Early Years’ February 2011 issue.
» Click here to watch the video |
- Chris Cote, editor-in-chief of TransWorld SURF, hosted a live talk show every morning from Hawaii called Coffee Talk with Chris Cote during a recent pro-surf contest on the North Shore of Oahu.
 Andrew McKean - Andrew McKean, hunting editor for Outdoor Life, was honored with the 2010 Ian McMurchy Award. This award is given annually to one outdoor communicator who best follows in McMurchy’s footsteps by educating readers and helping them discover more enjoyment and success in their sport during the past year.
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| MOVERS |
Jamie Frank |
Ed Baker |
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Ed Baker is now vice president of corporate sales for Bonnier’s newly formed special interest division. Most recently publisher of Yachting, Baker will manage nonendemic sales across the new unit’s travel, water sports and marine brands … Jamie Frank is a new business operation director for Bonnier. He’s based in the Winter Park office … Jamie Burris has been named new group publisher for the following brands: Florida Travel + Life, WindSurfing, Kiteboarding, Roadtrip, SNOW, UsedBoats.com, NewBoats.com and YachtBroker.com … Diversity Best Practices has hired a new executive director: Susan Welch. She’ll work out of the Chicago office … Pamela Moore and Sergio Herrera come aboard full time as quality assurance analysts for the interactive development team … Patrick Burch also joins full time as a developer for that same department … Brandon Ontiveros is the new equipment sales account manager for SKI and Skiing … Kellie Evans is the new test kitchen director for Saveur … Andree de la Garza is the new luxury and lifestyle group marketing director … Cliff Ransom joins Popular Science as executive editor … Lauren Paquette moves from the consumer marketing team to Scuba Diving as an online producer … Todd Gordon is the new operations manager in the Boulder office … Rochelle Rodriguez joins the technology group as digital associate, project manager … Jessica Puig is a new planning analyst for consumer marketing. She’s located in the Winter Park office … Valerie Fischel comes aboard full time as assistant photo editor for Parenting online. |
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| UP CLOSE |
This week’s Up Close subject’s passion for gardens, plants and design has led her to take on roles such as garden editor and editor-at-large for Martha Stewart Living magazine and garden editor at Domino magazine. Now, as style director of Garden Design, she brainstorms style and garden content for the title, and organizes stories with photographers and writers. Meet Lindsey Taylor to find out what her greatest challenge on the job is.
» Read the interview
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| SPEAKING ENGAGEMENTS |
 Laura Walker |
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| BONNIER HONOR |
 Diane Rice |
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