Bonnier Ad Pages Soar — Destination Weddings & Honeymoons Up 64 Percent

Destination Weddings & Honeymoons jumped an amazing 63.6 percent in ad pages for 2010. That was the second biggest jump of all magazines for last year.

Destination Weddings & Honeymoons’ success is earned through staying true to its mission, says Editor-in-Chief Susan Moynihan: “We consistently deliver what our readers need: information and ideas solely devoted to the destination bride. That’s a marked difference from our competitors, who devote the majority of their pages to traditional weddings and cover destination weddings as an afterthought. When marketers and advertisers want to speak directly to travel-minded couples planning destination weddings and honeymoons, they know where to go — to us.”

There were 128 magazines, as tracked by the Publishers Information Bureau, the official industry tracker, that were up in 2010 compared to 2009, but only two broke the 60 percent barrier: Destination Weddings & Honeymoons and Food Network Magazine.

“This accomplishment can be traced to our excellent editorial, marketing and advertising staff,” said Carol Johnson, publisher of Destination Weddings & Honeymoons. “As for being recognized as the second most successful magazine among all magazines nationwide — what a strong message of success to give our marketing partners in our industry.”