Bonnier’s Second Launch on the iPad — Popular Photography

Popular Photography, the world’s largest photo magazine, has become the second Bonnier title to launch its tablet edition to run on Apple’s iPad. Popular Photography+ is available now in the iTunes App Store for an initial introductory price of $2.99 per issue.

“We’ve started an exciting cycle of announcing major improvements each fall,” says Miriam Leuchter, editor of Popular Photography. “Last year, just four months after Bonnier acquired the magazine, we rolled out a complete redesign, and this year we’re complementing that with our new tablet edition, Popular Photography+.”

Popular Photography+ is built on Bonnier’s proprietary Mag+ platform for tablet devices, developed by Bonnier’s global R&D task force and BERG, a London-based design firm.

Popular Photography+ on the iPad features pages that are easy to browse and to read, allowing users to enjoy the tips and techniques for great photos, authoritative product reviews, and passion for inspiring creativity that the magazine is famous for. Simple, fluid swiping motions let readers move horizontally through stories, while vertical scrolling allows them to read an article without interruption or distraction. In Mag+’s unique Look mode, users can tap the screen to make the words disappear, highlighting the magazine’s big, bold photos and illustrations. (Another tap returns to Read mode.) Popular Photography+ includes the September issue, plus a storefront to buy future issues every month from within the app and a library to manage back issues. The July and August issues of the magazine are also available for purchase as back issues.

This marks the second iPad magazine Bonnier Corp. has debuted, following the release of Popular Science+ which was available for purchase when the iPad launched in April. A number of additional Bonnier titles are set to be launched on the iPad before the end of the year.

“We’re excited to continue our success in digital publishing with this new offering from Popular Photography,” said Gregg Hano, VP Group Publisher of Bonnier’s technology titles, including Popular Science, Popular Photography, American Photo, Sound+Vision and Science Illustrated. “Bonnier has aggressively embraced tablet technology and our readers and advertisers have both expressed how pleased they are with the results. This is another great outlet to reach our engaged and tech savvy audience and we’re excited to show it off.”

Popular Photography+ will launch with support from key partners, displaying ads for Sprint, Intel, Michelin, Sony, THK, SanDisk, Shell Corporate, Trane and 1&1.

For more, visit magplus.com/popularphotography.