August Advertising Pages Skyrocket for Bonnier Titles
Advertising pages have soared for the August issues of 20 Bonnier magazines. TransWorld Business, TransWorld SNOWboarding, Parenting School Years, Saveur, TransWorld Motocross and Parenting Early Years have all jumped more than 20 percent compared to their August ’09 issues. Working Mother and Salt Water Sportsman also came in on top, with ad page increases in the
19 percent range.
» Read the article and find out the gains for Bonnier titles |
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Three Bonnier Magazines’ iPhone Apps Ranked Most Popular
TransWorld SKATEboarding, Popular Science and TransWorld SNOWboarding all ranked among the most popular magazine-branded iPhone apps in May and July of this year, according to ERB — Magazine Publishers of America’s E-Reading Blog.
TransWorld SKATEboarding (video, how-to and news) ranked in the “Sports (Paid)” category for May and July. “Garnering a top ranking in this category is amazing for TransWorld SKATEboarding,” says TransWorld SKATEboarding Publisher Jamey Stone. “It solidifies the direction and leadership that TransWorld SKATEboarding has taken as a whole to being the leader in the new media experience.”
» Click here to read the story and hear from the publishers |
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Destination Weddings & Honeymoons Voted Best Blog
Destination Weddings & Honeymoons is a 2010 Bridal Blog Awards winner. WeddingChannel.com awarded the Bonnier bridal brand top honors in the “Best Destination Wedding Blog” category.
The winners were decided by the readers of WeddingChannel.com. Destination Weddings & Honeymoons won handily, taking 48 percent of the vote, beating out competition from Destination I Do, The Caribbean Destination Wedding Blog, Adventure Weddings, Luxe Destination Weddings and Love Notes Blog.
» Read the full article |
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Bonnier Corp. Employees Attending GRID
For the third straight year, a group of employees from Bonnier Corp. will be attending the annual Bonnier GRID media conference in Stockholm. GRID brings together 250 exciting and passionate people from Bonnier companies around the globe for a two-day summit of idea-sharing on Sept. 6-7.
» Click here to see all the Bonnier Corp. employees attending GRID 10 |
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Parenting’s Christina Vercelletto Shares Popular DVD Choices for Kids on NBC
Christina Vercelletto, Parenting’s senior editor, appeared on NBC’s Today Show to reveal fun DVDs to help children of all ages chill out at home during the summer — and give their moms some “me” time. From toddlers to tweens, there is an exciting choice for each age group and gender that will have your kids entertained for hours.
» Click here to watch the video |
- Several Bonnier brands are finalists for MIN’s Integrated Marketing Awards. Winners will be announced on Sept. 15.
- Outdoor Life is nominated in the Online Event category for Outdoor Life’s Live Hunt.
- Field & Stream and Outdoor Life are nominated in the Retail/Merchandising
Tie-in category for the Gore-Tex Gear Corner & Widget.
- The Parenting Group is nominated in the Total Integrated Program category for the 2010 JCPenney Ultimate Kid’s Closet.
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| MOVERS |
Phil Fass |
Brie Fisher |
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Phil Fass has been promoted to senior manager, email marketing. He will now oversee the company’s email marketing team. He’s based in Winter Park … also for the email marketing team, Nicole Pierron joins as circulation email marketing coordinator … Andrew Brown has been promoted to art director for the consumer marketing team. He’s been at Bonnier since May 2008 … Pete Coffin rejoins Bonnier‚ taking Andrew’s position as graphic designer … Anne Frankel comes aboard full time as a primary research associate. She’s in the 2 Park office … Michelle Bonilla joins the consumer marketing team as reporting analyst, retention … Wallace Crain has been promoted to senior Web developer. He now oversees the development of all the TransWorld websites … Cody Craven is a new senior developer working for the interactive department … in Carlsbad, Michelle Griesman is the new ad sales coordinator … Andrea Licata joins as an ad sales assistant working for the technology and TransWorld titles … Mark MacKenzie is the new digital content programming manager for the marine brands. He joins Bonnier from United Publications‚ where he was emedia manager … Jeff Shafer is the new business manager, print, in the consumer marketing department … an addition to the corporate sales team in New York, Jean-Claude Chaouloff is the sales director, travel … Rebecca Isaacs joins the Parenting Group as an ad sales assistant … Dan McLear joins the interactive department as an ad specialist … Hemarie Vazquez is the new fulfillment manager in consumer marketing … Kari Ardelean joins Bonnier as an online advertising coordinator … Brie Fisher moves from ad coordinator to ad specialist in the interactive department. She’s based in Winter Park … Thomas Grimes is now email marketing manager. He was an email marketing coordinator … Charles Amyx’s new position is email marketing designer. He was a Web designer … Shani Ben-Moshe joins the technology titles working as an account manager. She’s based in New York. |
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| UP CLOSE |
If you travel for Bonnier, then there’s a good chance this week’s Up Close subject has a hand in your trip plans. Karin Gray, Bonnier’s travel manager, begins each day sifting through travel requests before beginning the booking process. She has arranged trips near and far, and in some cases, to places she had never even heard of. Find out more about travel- savvy Gray, including what her most challenging task is on the job.
» Read the interview
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| SPEAKING ENGAGEMENTS |
 Jennifer Anderson |
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