TransWorld SNOWboarding Coming
in Hot
TransWorld SNOWboarding is riding high as its 24th year is under way. For the first two issues of the season, ad pages are up 28 percent and revenue is up 18 percent compared to last year.
The brand’s online component twsnow.com has already surpassed its goal for the year and is currently at 105 percent of goal and up 7 percent compared to last year.
» Click here to hear more about TransWorld SNOWboarding’s success from publisher Adam Cozens |
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Michael Maya Charles Takes Over Flying as Editor-in-Chief
Bonnier Corp. has named Michael Maya Charles the new editor-in-chief of Flying magazine. Maya Charles, an accomplished author and experienced pilot, has contributed to aviation publications for more than 30 years and will now take over the editorial direction of Flying.
“Flying has always been the voice of experience in the aviation industry,” said Maya Charles. “What I hope to bring to the table is a broad base of experience that allows me to harness my knowledge and passion for flying into an engaging magazine that inspires and educates pilots in all market segments, and of all experience levels.”
» Read the official release |
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Yachting to Launch Image Recognition in September Issue
Yachting is introducing image recognition in its upcoming September issue. The service, called Pongr, is intended to increase contact between Yachting and its readers by providing instant interaction through readers’ mobile devices.
Simply put, image recognition works when readers use their camera-equipped, Web-enabled smartphone to take a picture of an editorial page or ad in the magazine, then send that image to a designated server via an app, text message or e-mail. The server, operated by Pongr, then sends back content, links or information to the reader’s mobile device.
» Read the full article |
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TransWorld SURF Introduces New Promotion at LAX Airport
TransWorld SURF has hit five retail stores at the Los Angeles International Airport with an enticing message: “Buy TransWorld SURF and get a free
T-shirt, plus enter to win a limited-edition surfboard.” The promotion is already under way, exposing the TransWorld SURF brand to 5.8 million people every month via one of the busiest airports in the nation, and is scheduled to run through the U.S. Open of Surfing — July 30-Aug. 8.
» Click here to see the promotion and learn how you can market your brand at retail |
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Working Mother’s Suzanne Riss Discusses Parenting by Personality on CBS
Every child is born with a unique temperament. In some cases, parents find that their kids are nothing like them. Suzanne Riss, editor-in-chief of Working Mother, appeared on CBS’ The Early Show to offer tips for parents whose children have different personalities from theirs. The secret is focusing on your child and what you want to learn about him or her, not on your differences.
» Click here to watch the video |
 Dave Ferrell -
Outdoor Life won two writing awards: first place in the Excellence in Craft Contest sponsored by the Outdoor Writers Association of America and first place in the Northwest Outdoor Writers Competition.
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| MOVERS |
Mike Witt |
Jeanette Tineo |
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Mike Witt has been promoted to creative director of the water-sports brands, including WakeBoarding, WaterSki, WindSurfing, Kiteboarding, Sport Diver and Scuba Diving. He’s been the art director for WakeBoarding for the past six years … Lauren Krieger has been promoted to sales associate for the Parenting Group. In addition to her current accounts she will add Conceive to her duties … Meagan Held has joined that group as an ad sales assistant in our Chicago office … Jeanette Tineo, office manager for 2 Park, has moved to the Winter Park office as facilities manager. She will continue to serve the New York office … Justin Grooms is a new retail sales rep for the consumer marketing department … Heather Hansman and Sally Francklyn are new online editors for the SKI, Skiing, Warren Miller and NASTAR websites … Mary Zhang and Brian Furry both join Bonnier’s San Francisco office. Mary is the new receptionist and Brian the new office manager … Michael Collins is a new research and publications analyst for Diversity Best Practices … Willy Frei joins Bonnier’s iPad production team as a designer. He’s located in our Winter Park office … Stacy Forrest joins the consumer marketing department as a report analyst … Paige Lester is the new senior online marketing manager for Bonnier’s mountain titles … Elona Zejnati has been promoted to consumer marketing new business manager-digital in New York. She will be responsible for online and e-mail subscription marketing campaigns for brands including Popular Science, Field & Stream and Saveur. |
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| UP CLOSE |
A typical day in the life of this week’s Up Close subject could consist of anything from making sales calls in California to attending a travel-industry conference in Vancouver or meeting with his staff in Winter Park. It’s all part of the job for Islands publisher Ken Leandro. And after 14 years, he admits he still gets giddy with pride every time a new edition of Islands arrives. Learn more about Leandro, including what he’s most excited about accomplishing for Islands this year.
» Read the interview
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| MEDIA SPOTLIGHT |
 Gregg Hano
» Click here to read the full article
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| BONNIER FACT |
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Did you know . . .
Forbes named Working Mother’s website one of the
10 best sites for working mothers.
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