Bonnier Newspaper Runs Comical Campaign to Prove the Power of Print

Bonnier’s financial daily, Dagens Industri, in Sweden, sought the aid of Casten — a telecommunications consultant — to create a powerful video campaign to drive home the effectiveness of print advertising. Mission accomplished, but perhaps in a much different — and more comical — way than would be expected. Who knew zebras could be such a compelling campaign subject? You’ll need to see it to believe it.