TransWorld’s July Ad Sales Are Hot

Many TransWorld titles have good news to report on the ad front — summer sales are heating up. TransWorld Business experienced a notable 82 percent increase in July 2010 ad pages, compared to the same month last year. Among the other titles enjoying July ad-page gains are TransWorld SURF, up 26 percent, TransWorld Motocross, up 20 percent, and TransWorld Ride BMX, up 4.5 percent. Find out straight from these magazines’ publishers how they reached such impressive ad numbers in July.

“TransWorld Business’ success with an 82 percent increase in ad pages from ’09 has been a perfect storm in which we took advantage of our multimedia assets, bringing value to our advertisers by creating targeted, effective marketing programs with strong ROI, and our edit staff provided timely, relevant content, helping our TransWorld Business weather the economy and come out stronger in 2010.”
— Billy Corvalan, associate publisher, TransWorld Business

“With the recession hitting and ad dollars drying up, TransWorld SURF decided to offer tightly integrated marketing opportunities with our advertisers for 2010 and fill holes in our editorial lineup for both print and online. The Big Photo Book (with increased trim size of 10.75 by 12 inches clearly differentiating TransWorld SURF from the competition) that ran in July 2010 was just one of our ideas that have helped us grow 26 percent from 2009. The entire TransWorld SURF team deserves the accolades for hitting a home run on this specific issue, and I personally thank them for all their hard work and dedication. Just wait for the women’s issue coming out next, with our first-ever women’s cover; it will go down in history as the defining moment that helped transition women’s surfing into the future!”
— Charlie Anderson, publisher, TransWorld SURF

“The July 2010 issue of TransWorld Motocross is where our sales restructuring came to fruition. As a sales group, we repositioned our territories, stabilized our rates and focused on our message to the endemic industry. Working closely and communicating with our editorial staff was paramount. Having their support and overachieving effort, both in print and online, allowed the sales team to articulate a better message and confirm our position as the leader in our category.”
— Mark Fiore, publisher, TransWorld Motocross