Popular Science+ Is King of the Hill
Since the release of the iPad just over a week ago, the Popular Science+ application has been a hot item, both in the news and for those buying apps. Apple’s own Steve Jobs offered Popular Science+ a rousing endorsement during last week’s iPhone OS 4 preview, telling the assembled press and developers that it was “king of the hill” for magazine apps on the iPad. Jobs went on to say, “These guys did something really, really breakthrough, and if you haven’t seen it, it’s really worth taking the time to look at.”
» Read the full story and watch the Steve Jobs video |
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Head of Bonnier’s Global Mag+ Initiative to Lead New U.S. Digital Projects
Bonnier Corp. CEO Terry Snow announced today Sara Öhrvall has joined the company full time as the new Director of Research & Development. Öhrvall has been leading the celebrated Mag+ concept for Bonnier’s parent company in Sweden. In recent months she has been working closely with Popular Science leading up to last week’s debut of its Mag+ edition on the Apple iPad.
» Click here for the article |
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Bonnier’s Sports Marketing Division Bucks Trend — 22-Year Run
Bonnier Corp.’s sports marketing division is kicking off its 22nd year May 1-2 with its first event of the season. During those two decades, World Sports & Marketing has produced more than 350 televised sporting events, including professional wakeboard competitions, the Pro Water Ski Tour, the ESPN X Games and Formula 1 Powerboat Racing. New this year, the group is adding running events.
» Read the full story and see event photos |
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Scott Salyers New Head of Fishing Titles
Scott Salyers has been promoted to group publisher of four fishing titles. Salyers has been the publisher of Sport Fishing for the past two years. As group publisher, he now adds Salt Water Sportsman, Marlin and Fly Fishing in Salt Waters. While leading Sport Fishing, he has been instrumental in extending the brand through the Web, television and events, thus bringing in new revenue. In addition Dave Morel, publisher of Salt Water Sportsman, has added another title to his name — publisher of Sport Fishing.
» Read Scott’s release
» Read Dave’s release
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Parenting’s Elizabeth Shaw on NBC’s Today Show
All parents want to arm their children with the social skills necessary to help them live happy and successful lives. Parenting’s Executive Editor Elizabeth Shaw appeared on NBC’s Today Show to reveal “Five Skills Every Kid Needs” from the April issue of Parenting Early Years. She touched on topics ranging from teaching your child how to lose — and win — with grace, to becoming a joiner at school, and dealing with bullies.
» Click here to watch the video |
- Parenting and Field & Stream have both been nominated for the 14th Annual Webby Awards, honoring excellence on the Internet. The public votes for the winners, so help us take home the awards by voting for both brands, as they are competing in separate categories.
- TransWorld SURF hits 174 pages for its May buyers guide.
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| MOVERS |
Shawn Bean |
Patricia Letakis |
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Shawn Bean has been promoted to executive editor of Babytalk. In his new role, he will take greater responsibility in shaping the magazine’s departments and in-depth feature stories, and will help develop new projects featuring Babytalk-branded content … Florida Travel + Life’s Patricia Letakis has also been upped to executive editor, moving up from senior editor. She’s been with the magazine for four years and will now play a greater role in developing the brand’s Web content … Glenn Sandridge is the new marketing director for Bonnier’s marine titles. He’s widely recognized as a top marketer in the marine industry for his work at MarineMax, MasterCraft and Bombardier … Another big hire for the marine titles: David Carr is the new event manager. He’ll be working out of the Fort Lauderdale office … Sam DeWitt has been hired as the digital content manager for Bonnier’s mountain brands. |
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| UP CLOSE |
With more than 600 sky dives under his belt, 800-plus scuba dives logged and an interest in countless other extreme sports — alpine climbing, motorcycle racing, etc. — this week’s Up Close profile has a serious adventurous side. Meet Eric Zinczenko, group publisher of Field & Stream, Outdoor Life and SHOT Business.
» Read the interview
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| SPEAKING ENGAGEMENTS |
 Heather Vessey
 Diane Rice |
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| BONNIER TV ALERTS |
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The hit TV show The Office focused on the birth of a new baby in a recent episode, and promoted the parents’ online baby blog. Included in this “real” blog was a link to Working Mother. Even a fictitious working-mother-to-be looks to our brand because sometimes fiction informs fact!
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