Bonnier’s Ty Sawyer Named
Diver of the Year
The honor has gone to such luminaries as filmmaker James Cameron, Jean-Michel Cousteau, actor Lloyd Bridges and National Geographic photographer David Doubilet. Now Bonnier’s own Ty Sawyer has joined the illustrious list, winning one of the most prestigious awards in the diving industry, Diver of the Year.
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Kayse Gundram and Paula Iwanski Finalists: Sweden’s Bonnier Sales Awards
 Kayse Gundram
Paula’s a sales manager for Field & Stream, Outdoor Life and Shot Business. Kayse is a senior account manager for TransWorld SNOWboarding. They are two of only 12 finalists chosen from hundreds of nominations of  Paula Iwanski
Both Paula and Kayse will be in Stockholm this week for a dinner at the Bonnier Mansion with Jonas Bonnier on Thursday, March 18, and the awards ceremony on Friday.
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Big-Event Coverage Spikes TransWorld Motocross Web Traffic
TransWorld Motocross has set a record for month-to-month growth in unique visitors, and has increased monthly unique visitors (MUVs) by 100,000 to a total of 412,235.
The TransWorld titles, especially Motocross, have had a lot of success recently by focusing extensive editorial coverage around big events. Last month, the entire edit team was literally down in the pits and behind the scenes cranking out great original content during each Supercross stop.
» Click here for the article
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Working Mother Breaks into New Fashion Category
Following a yearlong strategy of investing in children’s fashion editorial, Working Mother has broken this category wide open.
Editorial Fashion Director Gay Empson, a well-known expert in the world of children’s fashion, has been producing the magazine’s children’s fashion pages to much acclaim. In tandem with a sales effort spearheaded by account manager Joanne Parlamis, the first two issues of the year carried ads from Baby Phat, The Children’s Place, Payless Shoes, Parigi Group (Puma, DKNY) and PediPed.
» Read the story and view the fashion ads
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Builders Applaud Boating’s New
Award Format
For years Boating magazine has named its Boat of the Year: one boat, one award. But that left readers wanting more. Boating is, after all, the world’s largest powerboat publication, and it serves readers who use boats from 25 feet up. So this year the magazine upped the sizzle on its annual awards to give readers more guidance on top boat-builder trendsetters.
» Click here to read the article
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 Sally Helme - Sally Helme, group publisher of Bonnier’s sailing titles, has been elected president of Sail America, the sailing industry trade association, Sail America. Sally has been with Cruising World and Sailing World for over 15 years.
 Peter Janssen - Peter Janssen, editorial director of Motor Boating, was a panelist at the Miami Boat Show on where to spend your ad dollars. Peter reminded the audience magazines are the driver of brand awareness — they bring in the people.
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