Parenting’s March Growth Spurt
Recently recognized as one of Media Industry Newsletter’s top five gainers, Parenting Early Years saw a 29-page year-over-year ad gain in March 2010, placing it among min’s top five with In Style, Good Housekeeping, Real Simple and People Stylewatch.
Despite an average consumer magazine ad-page decline of 6 percent through the first quarter, Parenting and its sister publication Babytalk are both off to a good start in 2010.
» Read the full story
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Mobile Delivering Revenue for
Water Sports
“Our goals for mobile are closely aligned with our goals for websites: Build traffic in order to drive revenue,” says Laura Walker, online director for the enthusiast titles. That goal is now being realized as the mobile model drives revenue for Bonnier’s enthusiast titles.
The first mobile advertisement deal is done — it’s a landing page for CWB Board Co. This monetization of our water-sports app-etized websites is proving there is a place for the brands to succeed in the mobile environment.
» Read the article and see the landing page and apps
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New Strategy for Private Meetings Summit — Market Across Bonnier Titles
As Bonnier continues to expand its events calendar across all brands, the Private Meetings Summit, begun in 2002, continues to reach new audiences.
This year, a new strategy is in place to market the Summit across all Bonnier brands instead of tying it to one title (previously it was under the Meeting Traveler banner). Thus the event’s organizers hope to tap into a deeper pool of luxury properties interested in the meetings and group markets.
» Read the story
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Bonnier’s Carol Evans Rings the Opening Bell with a View
Carol Evans, president of Working Mother, along with Sherri Shepherd, co-host of The View, kicked off the March for Babies fundraiser by ringing the Opening Bell of the New York Stock Exchange.
Evans shared the spotlight because she’s the vice chair of the March of Dimes’ national Board of Trustees. It’s a very personal cause — her now college-age son was born prematurely.
» Click here to see photos and a video of the Opening Bell
PLUS read Carol’s thoughts |
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Motor Boating Awards Draw Big, Influential Crowd
Some came from as far as China to be a part of Motor Boating’s Best of the Year Awards during the recent Miami Boat Show. The annual awards sparked renewed interest as scores of company presidents, marketing directors and agency leaders came to the ceremony.
“This was the most impressive turnout we’ve had in the past decade or so that we’ve been giving the awards. It shows that they are recognized in the industry and are valued by the people and companies that receive them,” said Peter Janssen, Editorial Director of Motor Boating.
» Read the full article
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- WindSurfing inks deal with Naish International to host Fantasy Camp with top windsurfers in legendary San Carlos, Baja, Mexico — one of the best windsurfing waves in the world.
- Weldon Owen’s Show Me How wins the Book of the Year award in the Netherlands. With more than 500,000 copies in print and published in 25 languages, Show Me How is an international phenomenon and the ultimate illustrated reference book.
- Destination Weddings & Honeymoons January’s page views are up 78% — unique visitors are up 38% over the 2009 average.
- TransWorld SURF and TransWorld Business are chosen as official media partners for the Sacred Craft Consumer Surf Expo in L.A. in April. All paid attendees will receive a one-year subscription to TransWorld SURF.
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| MOVERS |
Kimberly Elpers
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Shelley Easter
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Kimberly Elpers has been promoted to operations manager in the Boulder office. She is also assistant to Mike Federle, group publisher … Shelley Easter is a new graphic designer for Garden Design and American Photo. She was at Conceive … Stephanie Finkel has been hired as marketing events manager for TransWorld Motocross and TransWorld Ride BMX. She’s in our Carlsbad office … Also in Carlsbad, Adam Hawes has joined TransWorld SNOWboarding as an associate editor.
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| UP CLOSE |
When it comes to TransWorld Motocross Editor Donn Maeda, the question isn’t what do you do, it’s what don’t you do. In this week’s Up Close we’ll learn all about how Maeda made his way to Bonnier, what his daily grind entails and why he couldn’t ask for a more rad job.
» Read the interview
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| SPEAKING ENGAGEMENTS |
Bonnier’s Sara Öhrvall, Senior Vice President, Research & Development in Sweden, will be a guest panelist for the upcoming MPA conference: Magazines 24/7: The E-Reading Revolution. Sara is responsible for the digital magazine project within Bonnier and was behind the Mag+ concept launched in December 2009.
Her panel will discuss how the e-reading platform offers magazine brands significant opportunities to greatly expand and enhance content creation. Topics include how content gets re-engineered for the e-reading platform; what it means for the audience relationship; and how staffs can adjust and adapt to the rapidly evolving environment.
The conference is scheduled for March 18 in New York.
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| BONNIER FACT |
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Did you know . . .
The number of awards Bonnier titles won from the Society of News Design 31st annual competition was
FIVE
Saveur won three Award of Excellence honors, in Overall Design, Features Magazine Cover Story Design and Photography — Multiple Photos by a Team. It also picked up a Silver in Features Magazine Cover Story Design.
Honorees
Dave Weaver, Art Director
James Oseland, Editor-in-Chief
Larry Nighswander, Photo Editor
Outdoor Life won an Award of Excellence in Photography — Multiple Photos for page/spread.
Honorees
James Walsh, Art Director
Shayna Marchese, Associate
Art Director
Allan Castro, Assistant Art Director
Justin Appenzeller, Photo Editor
Andrew McKean, Hunting Editor
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