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Mobile Delivering Revenue for Water Sports
“Our goals for mobile are closely aligned with our goals for websites: Build traffic in order to drive revenue,” says Laura Walker, online director for the enthusiast titles. That goal is now being realized as the mobile model drives revenue for Bonnier’s enthusiast titles.
The first mobile advertisement deal is done — it’s a landing page for CWB Board Co. This monetization of our water-sports app-etized websites is proving there is a place for the brands to succeed in the mobile environment.
WakeBoarding, WaterSki, WindSurfing and Kiteboarding magazines now all have apps and searching for the deals like CWB Board Co.
Jason Bingham, Associate Publisher for WakeBoarding, spearheaded the deal, saying the marketplace was moving in this direction and he wanted to be take advantage of it for Bonnier and for WakeBoarding, as well as help create a noticeable branding opportunity for his client. “Mobile is going to be a big part of our future on all levels, from a brand’s marketing plans to consumer experience.”
“We really wanted to get in the game now,” says Matt Hickman, Digital Content Director for the titles. “The ability to present content in a mobile format is important to our users who are searching for it, and our marketing partners who want to reach those users.”