New Direction for Weldon Owen
Just weeks after becoming a part of Bonnier Corp., Weldon Owen has expanded its business into publishing. For more than 20 years, Weldon Owen has produced and packaged books, selling publishing rights to a third party. Now in an effort to get closer to its markets and take control of the sales and marketing of its books, Weldon Owen has taken the publishing process in-house.
» Read the full story
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Golden Moment for Bonnier’s Warren Miller Entertainment
If you were one of the millions who watched the opening ceremonies of the Winter Olympics, the first action you saw was from Bonnier Corp.’s Warren Miller Entertainment. The three-minute video that kicked off the ceremonies was produced by Bonnier’s acclaimed film division. The high-energy action footage featured Johnny Lyall hitting the slopes to set up the 23-year-old snowboarder’s live stadium stunt, welcoming the crowd to the 2010 Games. Nearly 68 million U.S. viewers tuned in to the most-watched opening ceremony ever for a non-U.S. Winter Olympics.
» Read the article and watch the video
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SKI Magazine vs. Sports Illustrated: Battle of Lindsey Vonn Covers
A friendly battle of covers between Bonnier’s SKI magazine and Sports Illustrated sparked quite a bit of controversy over the past couple of weeks.
Both magazines featured U.S. skiing superstar Lindsey Vonn on recent covers. Vonn, who just won one gold and one silver medal at the Vancouver Olympics, posed for the SI cover without a helmet, in tuck position, in full makeup, smiling at the camera. SKI featured a race shot of Vonn ripping down a World Cup course on its recent Olympic preview cover.
» Click here for the story and to check out the covers
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Bonnier Gives Warm Welcome to Olympians and Fans at Vancouver Airport
During this year’s Winter Olympics, travelers at the Vancouver International Airport were met with greetings from Bonnier’s own SKI, Skiing and TransWorld SNOWboarding magazines.
The titles partnered with 13 Hudson News retail shops to display 20 “Welcome to Vancouver” banners, featuring SKI, Skiing and TransWorld SNOWboarding logos, throughout the airport.
» Read the full article and see the banner |
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Bonnier Takes Home 17 Awards in Writing Contest
The Boating Writers International yearly writing competition honors the top marine journalists for their “excellence in creating compelling stories about the boating lifestyle through entertaining, educational and inspiring journalism.” For this year, top honors were dominated by Bonnier writers.
In winning 17 awards, Bonnier magazines swept three categories: Boating Profiles, Boating Travel or Destinations, and Fishing.
» Click here to see all the winners and what the judges said about the first-place performers
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 Heather Vessey - Heather Vessey of Bonnier’s Email Marketing Team and Rachel Fishman-Feddersen of Parenting were guest speakers at Marketing Sherpa’s 2010 Email Summit, the premier industry event for email marketers. They
 Rachel Fishman- Feddersen
- TransWorld SURF is producing a surf movie to premier around July/August.
- Motor Boating wins back four major boat clients: Regal Boats, Sea Ray, Bertram Yachts and Azimut. Most deals are on multimedia programs including print, video and web. This is significant because the boat building business has been off by over 50 percent and their returning to advertising is a positive sign.
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| MOVERS |
Cindi Mansfield
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Pamela Runsick
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Pamela Runsick was promoted to ad specialist at Parenting.com. She was online ad coordinator … Chris Towery was hired as a staff writer for WaterSki and the other water-sports magazines … Erica Martinez-Rose is a new online ad coordinator in Winter Park … Cindi Mansfield has been promoted from assistant art director to art director in the Consumer Marketing department … Jennifer Barrett joins Bonnier as the receptionist in the Boulder office.
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| UP CLOSE |
In this week’s Up Close profile we talk to Tom James, Editorial Director for Bonnier’s enthusiast titles. He’s been the top editor for many of our water-sports titles, and now he has a bigger challenge working across brands. He tells us his thoughts on sharing ideas and what character on TV he relates to the most at work.
» Read the interview
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| CALENDAR |
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March 10 - 15
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- Marlin University – Isla Mujeres, Mexico: Dave Ferrell, editor of Marlin magazine, and Peter B. Wright, Marlin editor at large, hold the second Marlin U of the year.
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March 13 - 14
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- Digital Days – San Jose, California: Readers hear from the experts at Popular Photography at this workshop. More at digitaldaysphoto.com
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March 19 - 21
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- NOOD – San Diego, California: Sailing World’s National Offshore One-Design Regattas swings to the West Coast for its second stop of 2010.
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| BONNIER REMINDER |
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Know Your Numbers Screening Event, a new health benefit for employees
March 19: Boulder
March 23: Carlsbad
March 23: New York
March 24: Winter Park
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