Folio: Magazine — Bonnier Corp.
“Top Deal of the Year”
One of the top trade publications in the industry, Folio: Magazine, has singled out Bonnier Corp. in its list of top M&A deals of 2009. Bonnier’s acquisition of five titles from Hachette was picked as the top deal of the year that defined the industry.
Folio: commented: “The Hachette titles bolster Bonnier’s market position in the boating category and open up a new category with Flying. It was a good way to expand into more enthusiast verticals and be the dominant publisher of enthusiast mags.”
» Read the complete report from Folio: and comments from
CEO Terry Snow
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New Cover Strategy for Working Mother — High-Profile Celebrity Moms
Bonnier’s Working Mother magazine will now be featuring celebrity and other high-profile moms on every cover of the magazine. The new cover strategy debuted with the February/March issue, featuring Olympic gold-medalist skater Kristi Yamaguchi. Covers will now boast cover stars who, despite their high-profile careers, still face the challenges of juggling kids and work every day.
» Read the article
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Bonnier, Ski Channel Extend Deal
It’s a big boost in brand expansion for Bonnier Corp.’s ski titles and Warren Miller Entertainment: Mike Federle, group publisher of SKI, Skiing and Warren Miller, has struck a deal with the Ski Channel to extend their current television rights agreement and marketing partnership.
» Click here for the story
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Working Together: DWH and American Photo Team Up
Two of Bonnier’s magazines have been brought together by a “matchmaker”: their joint Look of Love Wedding Photography Contest. American Photo and Destination Weddings & Honeymoons combined their ideas in a venture to search for the best wedding photo.
» Read the full article and see photos |
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Governor Lauds Bonnier’s Sailing
Titles Awards
In the sailing community, it’s one of the biggest awards a company can get: the Boat of the Year award from Cruising World or Sailing World, Bonnier’s sailing magazines. It is even more impressive when the governor of the state shows up to take part in the celebration.
» Click here to read the article
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- SKI honored in The Best American Travel Writing for third time in six years.
- Weldon Owen’s Ebelskivers is the #1 selling cookbook at Williams-Sonoma — ebelskivers are stovetop filled Danish pancakes.
- TransWorld SURF: Record number of visitors for one day: 120,000 for its webcast of the Volcom surf event.
- WakeBoarding web traffic up 39% in January compared to last year — highest growth for specific month ever. The launch of Boat Buyers Guide “Virtual Test Drives” credited.
- Sport Fishing launches new initiative to offer popular online wallpapers (images shot by staff) as a paid-sponsorship opportunity to clients such as charter operators and tackle manufacturers.
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