TransWorld Wants Its MTV and MTV Wants TransWorld
For the first time ever, a TransWorld TV show will be hitting the airwaves on an MTV network in slots that the network considers prime time. But it’s even better than that: Not just one but two shows will air. TransWorld SNOWboarding and TransWorld SKATEboarding both have scored one-hour specials on MTV2.
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Parenting Goes to Washington!
This month, Parenting magazine takes its case for better schools to Capitol Hill. In the first major effort of its newly formed Mom Congress on Education and Learning initiative, the magazine will deliver thousands of names on a petition to Congress encouraging it to improve the No Child Left Behind legislation.
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Collaborative Effort Behind the Launch of Boatingmag.com
After more than six months of development efforts, Bonnier’s Boating has launched its new website, boatingmag.com. Boasting a terrific, modern new look, boatingmag.com includes video, editors’ blogs, photo galleries and contests. In the works for coming weeks are reader-interaction features such as polls, photo-posting Web pages and forums.
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Good Morning America Asks About the Future: PopSci Has the Answers
We all wonder about the future — the possibility of flying cars, eating all you want without gaining a pound, and even the Cubs winning the World Series. Will any of these happen in the new decade? ABC’s Good Morning America looked at the subject and went straight to the experts: Popular Science magazine. Take a look at this clip with a few predictions from Deputy Editor Jake Ward on what we can expect in the future. Sorry Cubs fans, no mention of your team winning.
» Click here to see the GMA story
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New from Consumer Marketing — Better Way to Target/Market to Subscribers
More than 11 million people subscribe to Bonnier titles, and the more we know about those subscribers the better we can keep them and market to them. That’s why a promising new initiative by the consumer marketing group is so important to all of us.
The Bonnier corporate database — including not only the 11 million active subscribers but also another 28 million who at one time had a subscription — has been enhanced with a wide variety of demographic and psychographic data.
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- Bonnier website traffic is up 53% (overall for year)
- 33 out of 39 websites are up year-to-year*
- Standouts:
- Saveur up 113% (1.6 million)
- Parenting up 78% (7.2 million)
- Outdoor Life up 61% (1.5 million)
- Popular Science up 52% (7.4 million)
* We had only ’08 data for 39 of our sites
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